2025 South Africa
Curated cannabis edutourism experience

Coming in November

MM411 is proud to have extended our education partnership with South Africa’s leading Cannabis & hemp educator, Cheeba Cannabis & Hemp Academy, to bring you Cheeba Adventures – curated Cannabis edutourism experiences to South Africa.

The next experience takes place in the magnificent city of Cape Town and we would love you to join us on this life changing and immersive adventure.

South Africa has a proud and storied history with Cannabis. Many years ago, Interpol listed the country as the fourth-largest exporter of illegal Cannabis in the world—something of a dubious honour, but it speaks to their deep connection with the plant. Their very own Durban Poison, a landrace strain, is a regular feature in Amsterdam’s coffee shops and is one of the two strains that make up the globally famous Girl Scout Cookies.

This historical legacy, combined with their dynamic, multicultural and breathtakingly beautiful country, makes it an ideal location for an immersive and culturally rich Cannabis experience.

Only $4,250

Space is limited to the first 30 applicants. Secure your seat now for this unique experience. NOTE: Your tuition is refunded if we don’t fullfill the minimum required attendees for this event.

Join us for an unforgettable immersion into the Cannabis industry. Spend time with industry legends, explore some of Cape Town’s most captivating landmarks, visit Cannabis cultivation facilities, engage with Cannabis enthusiasts at clubs, participate in enlightening workshops, and of course, savour the opportunity to sample some of South Africa’s finest landrace strains.

What's Included?

Hotel

Hotel accommodation for 8 nights including breakfast

Transportation

Airport transportation to and from the hotel in Cape Town

Excursions

20 excursions, including transportation

Meals

Select meals (8 in total)

Swag

Welcome pack

The Experience

Immersive Journey

This immersive journey delves deep into the South African Cannabis industry, offering a comprehensive exploration of its entire value chain while introducing you to the rich and multicultural tapestry that South Africa embodies.

This, combined with the awe-inspiring natural surroundings, culminates in a truly distinctive and unparalleled experience in Cannabis and educational tourism.

Privileged Access

Cheeba are one of the most well-connected Cannabis brands in South Africa and have privileged access to spaces and locations that most individuals rarely encounter.

From exclusive Cannabis clubs to rural community cultivation sites, they guide you through the elements that have propelled South Africa onto the global stage as a prominent Cannabis destination and brand.

Unique Opportunity

Cheeba’s commitment to responsible adult cannabis use is unwavering, and they provide continuous guidance, support, and care throughout your adventure.

They are advocates for a responsible and sustainable Cannabis and tourism industry, and at this juncture, as the industry is still in its nascent phase, it offers a unique opportunity to witness the birth of a new era.

HemP Hotel (84 Harrington)

Enjoy our awesome base camp – the tallest hemp building in the world. It is a beautiful boutique-style space in the heart of Cape Town, South Africa. We will be staying within easy reach of all amenities.

"My experience with Cheeba Cannabis & Hemp Academy was truly exceptional. As a foreigner, I felt warmly welcomed and well taken care of throughout my time there. The team provided an outstanding learning experience that exceeded my expectations. I highly recommend them to anyone seeking a dynamic and enriching Cannabis education experience in Africa."

Activities

We’ve thoughtfully designed a diverse array of activities and excursions to ensure you have the opportunity to fully immerse yourself in the richness of the city’s offerings.

The Hosts

Trenton Birch

Trenton is the CEO and Co-Founder of Cheeba Africa who have been in operation for 5 years. He is considered to be one of the pioneers of the South African Cannabis industry.

Linda Siboto

Linda is a Director and Co-Founder of Cheeba Africa. He has over 25 years experience in the media industries is one of the most heavily networked people in the South African Cannabis industry.

Natie Ferreira

Natie is one of South Africa’s leading Cannabis and hemp cultivators who has been growing for over 25 years. He owns the Cannabis nursery Dagga Farmacy, which specialises in genetics.

Ras Garreth Prince

Garreth is a Rastafarian lawyer who has been fighting for decades to have Cannabis decriminalised. In 2018 he won a decision to decriminalise the personal and private use of cannabis in the Constitutional Court. This is known commonly as the Prince Judgment.

Itinerary

March 29 – April 6, 2025

Our itinerary includes exploration of the city itself, the natural surroundings, visits to local townships, and a captivating journey through South African Cannabis culture.

It’s important to note that we have personal relationships with every venue owner and safety is our utmost priority throughout your experience. We’ll be there to guide you, offering a structured itinerary, while also allowing you some free time for personal exploration.

*All activities are subject to change*

Saturday

  • Welcome lunch
  • Beach sundowners in Camps Bay

Sunday

  • Activity TBA

Monday

  • Yoga (optional)
  • Intro to the South African Cannabis industry
  • Lunch at a Cannabis club
  • Visit to an edibles manufacturing company

Tuesday

  • Morning meditation by the pool (optional)
  • Cannabis Clubs in South Africa talk
  • Lunch in Langa township
  • Township tour and visit to Bridges for Music Academy
  • Visit to a cultivation store Sundowners
  • Picnic at Llandudno beach

Wednesday

  • Morning hike up Lions Head (moderate hike)
  • Cannabis club visit
  • Free afternoon to explore the city
  • Supper at the V&A Aterfront

Thursday

  • The Power of Hemp talk
  • Lunch on Long Street
  • Healing with Cannabis talk
  • Garreth Prince meet & greet
  • A Connoisseur Journey Through African Cannabis Strains with 6 specialists
  • Night out on the town

Friday

  • Visit to a Cannabis farm
  • Visit to traditional legacy grower
  • Lunch at Dagga Farmacy nursery
  • Visit to wine farm

Saturday

  • Biscuit Mill food market visit
  • Beach session
  • Final supper

Sunday

  • Fly home

Frequently Asked Questions

Only $4,250

Space is limited to the first 30 applicants. Secure your seat now for this unique experience. NOTE: Your tuition is refunded if we don’t fullfill the minimum required attendees for this event.

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Talk To Us

MM411 is proud to have extended our education partnership with South Africa’s leading Cannabis & hemp educator, Cheeba Cannabis & Hemp Academy, to bring you Cheeba Adventures – curated Cannabis edutourism experiences to South Africa.

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