Recently, Canada became the first G7 country to fully legalize cannabis use for adults. Many have speculated as to what this means for Canadian cannabis consumers. Being the first major country to legalize cannabis outright, Canada will be a trial run for other countries who are considering varying paths to cannabis decriminalization. One key facet to legalization in Canada that will be watched with scrutiny is what type of products are being produced in the newly minted cannabis haven. One company that is making waves is Province Brands, a start-up brewery focusing exclusively on brewing a cannabis beer.
A Cannabis Beer Like No Other
Cannabis beer sounds to many like a wild proposition. But what Province Brands is doing is different than what any other cannabis ‘beers’ have accomplished. They have brewed a beer that they say is the first made from only the cannabis plant including the leaves and stems of the plant. As many would expect, the beer was not appetizing from the first brew. In fact, Province Brands CEO Dooma Wendschuh said, “The things that we would come up with just tasted horrible.” He elaborated that, “They tasted like rotten broccoli.”
But Province Brands weren’t deterred. The company continued to work on improving their brew and according to Wendschuh, the final product turned out to be an enjoyable beer that is “dry, savory, and less sweet than a typical beer.”
How Is A Cannabis Beer Made?
To avoid any regulatory concerns, the Province Brands cannabis beer includes no alcohol. However the beer does include around 6.5 mg of THC, the psychoactive compound of cannabis. Considering there is no alcohol, many would jump to consider the concoction as an edible and not a beer. This would be a miscalculation. Wendschuh says, “The beer hits you very quickly, which is not common for a marijuana edible.”
Because the stomach does not have to work to break down food as it would with a traditional cannabis edible, the THC from the liquid beer is absorbed into the bloodstream much quicker therefore allowing the consumer to feel the effects of the THC in a timeframe similar to that of an alcoholic beverage.
The Future For Cannabis Edibles and Drinks In Canada
Though companies like Province Brands are working tirelessly to prepare themselves for the legal cannabis market in Canada which will begin to operate on October 17th. Canadians will likely not be able to access edibles and cannabis drinks until 2019 though as the country’s legislature wants “more time” to finalize the best possible regulatory framework.
The year plus that edible companies will have to wait to get their products on the market will not act as a deterrent. Instead, Province Brands and other groundbreaking edible and drinkable cannabis companies will use the time to continue to improve their products and brands in anticipation of joining the rapidly growing multi-billion dollar Canadian cannabis market.