Agriculture Industries Meet To Help Each Other
First Ever Wine and Weed Symposium – The Wine Industry Network (WIN), in Healdsburg, CA. was created specifically to connect wine industry professionals with wine industry vendors and service providers. On January 12, 2017 WIN released a notice to the trade announcing the first ever Wine and Weed Symposium.
No, this meeting is not to replace the wine and cheese party with wine and cookies. It’s a conference aimed at developing cohabitation among Calfornia wine and cannabis producers. This is a serious effort first, to recognize that wine and cannabis production have a great deal in common and second, to find out what those commonalities are and how each industry may hinder, but more importantly, help and support the other.
The wine and cannabis industries certainly share a number of commonalities: each are agricultural-based, each have an interest in producing quality crops, each exploit place of origin and each are heavily regulated. Among the commonalities of course is that each product produces a buzz, but that’s not mentioned in the press release. It is mentioned, however, that the two industries share common consumers.
WIN is certain of one thing: the California wine and cannabis industries will compete for tourists and their dollars in the major northern California regions of Sonoma, Napa, Mendocino, Lake, Humboldt, San Luis Obispo, Paso Robles, Lodi Santa Barbara and Santa Cruz counties, as well as the Sierra Foothills.