Evolving the cannabis industry: Brian Cook & Altitude Organic Corp., Denver, CO

Jay Walter


Brian Cook of Altitude Organic Corporation at the Medical Marijuana Expo in Denver. Credit: Jay Walter

Established in Denver, CO in 2009, Altitude Organic Corporation ventured into new territory for the medical marijuana industry – that of creating a dispensary brand, backed with high-quality business consulting and marketing services, to be leased by independently owned & operated dispensaries.

Chief Executive Officer (CEO)/President Brian Cook developed the concept of licensing the Federal trademark, “Altitude Organic Medicine” (AOM), to dispensaries who, in return, receive services that many small businesses find cost-prohibitive – national brand recognition, joint marketing services w/ other AOM brand dispensaries, legal support, combined purchasing power for all approved AOM partner products & services, medical consulting, graphic design assistance, commercial real estate placement, and operations support.

Although the use of medical marijuana, in differing degrees, has been legalized in 16 states and Washington, DC, marijuana is still illegal under federal law. Altitude Organic Corporation (www.AltitudeOrganicCorp.com), ingeniously designed itself to be one of the few businesses within the industry who conduct operations legally under federal, as well as state, law.

In 2010, understanding the need for additional capital infusement and skilled business acumen, Cook guided Altitude Organic Corporation into a venture partnership with The Amergence Group of Scottsdale, AZ, which advises and supports start-up businesses that “introduce edgy, disruptive, and/or innovative technologies in the world market.”

After making Altitude Organic Corporation into the first publicly traded medical marijuana management company in the world earlier this year, Cook was chosen to head The Amergence Group as CEO. Additionally, Cook serves on the Board of Directors of the National Cannabis Industry Association (NCIA), a medical marijuana advocacy group based in Washington, DC.

There are currently four dispensaries operating under the Altitude Organic Medicine brand – one in Denver, CO, two in Colorado Springs, CO, and one in San Diego, CA. There are also five AOM commercial cultivation warehouses operating in both states.

Each dispensary pays $15,000 a year to become a partner within the Altitude Organic organization, which touts the benefits of organically produced medical marijuana, without the use of chemical fertilizers, pesticides or hormones, as opposed to hydroponically produced marijuana, which comprises the majority of medical marijuana current being cultivated and sold to patients.

Cook, who has always believed in the positive aspects of organic, soil-grown marijuana, maintains that Altitude Organic’s product is stronger, longer-lasting and sweeter-tasting than non-organic product. Because organic marijuana does not need to be flushed in order to eliminate any possible chemical taste, it burns clean, yielding an earthy, natural-tasting smoke.


Share This Post